Marketing within the B2B field is vastly different from the strategies propelling B2C marketing. Within the business-to-business sector, the website, distributed content and brand awareness play a different role. We know how the B2B marketing funnel works and what tactics get and nurture client leads.
I’ve had the pleasure to work with Firemind (Kamila and Marcjanna) in some projects, and based on that experience I may honestly recommend them. Not only they have deep knowledge about the legal business itself, but also have creative approach and understanding of the legal professions’ requirements. What is unique-they have experience in legal new tech projects.
Our attorney in Poland referred us to Kamila and her team, telling me that they have unique expertise and experience regarding the legal market in Poland. I was really surprised and impressed how well they know the market and their relations within this sector. Firemind was recommended as the real deal.
Indeed, they are the real deal: they know everything about not only the legal sector but also have knowledge on launching new products and services in Poland. They understand perfectly the needs of legaltech companies and have a pro-business and sales oriented perspective.
Kamila has been associated with the consulting business for a number of years and I can honestly say it is „her thing”. Her role isn’t that of a lawyer or tax consultant, so her viewpoint in many relevant aspects of the business is without emotions, allowing for excellent judgement and an “out-of-the box” perspective. Kamila avoids the trap of „We have always done it this way and it has always worked”- the most dangerous approach in a dynamic business environment. She is goal-oriented and focused on finding the best solution, but at the same time takes into account various opinions and strives to constantly gain knowledge. Working with her is a pleasure, but it may be a challenge for people that are accustomed to just being listened to and affirmed.
It comes as no surprise that consistent communication and well-tailored marketing strategies have become tools to gain competitive advantage, whereas the organisational culture directly influences both financial and business results. The legal industry is particularly demanding and the number of marketing and PR experts within it is low. Firemind is part of this narrow field- they are experienced in modern marketing techniques and thanks to their skillset, they can understand the demands of the legal industry, and be up-to-date with all technology innovations. Firemind is an excellent choice for both companies entering the polish market as well as mature organisations- their development strategies and business solutions help companies identify and solve problems to help them grow and complete their goals.
The first of its kind in Poland, the Foundation is an initiative focusing on promoting women in both the legal profession and in the field of new technologies.
Designed to exchange good practices, knowledge and inspirations, bringing change and innovation to organisations.
We love to listen and we are eagerly waiting to talk to you regarding your project. Get in touch with us if you have any queries and we will get back to you as soon as possible.
+48 662 22 88 58